Sales scenario: Make a customized pitch (Copilot for Sales)

Download scenario guide Watch how to start with Microsoft Copilot
Available with: Microsoft 365 Copilot for Sales Scenario level:
Extend

KPIs impacted

Close rate

Revenue per sale

Opportunities pursued

Value benefit

Revenue growth

Employee experience

Using Copilot to make a customized pitch


1. Prepare for discovery session​

Collaborate with your team to prepare for a customer discovery session by using Microsoft Copilot in Loop to generate ideas and enhance collaboration.​

Microsoft Loop icon

Copilot in Loop

Benefit: Brainstorm as a team using Copilot as a key contributor of creative ideas.​

Try in Copilot Lab: Brainstorm strategies

2. Research the company​

Validate your ideas and learn more about your customer by asking Copilot to summarize their online annual report. Prompt Copilot for Sales for a summary of the account, pulling in CRM insights with Copilot for Sales.​

Microsoft Copilot icon

Business Chat1

Microsoft Copilot icon

Business Chat2

Copilot for Sales icon

Copilot for Sales

Benefit: Rapidly pulling information such as IT spending changes and new product releases from lengthy documents can save time.​

3. Review interactions

Prompt Copilot to create a bulleted list of notes prior to the meeting using recent customer email threads to understand the customer asks. Have Copilot prepare a script for the call.

Microsoft Copilot icon

Business Chat2

Copilot for Sales icon

Copilot for Sales

Benefit: Save time searching for information in chats and emails and get a more complete picture than you may have if you quickly scanned the threads.

Try in Copilot Lab: Prep for that meeting

4. Update the sales presentation

Use Copilot in PowerPoint to add a new slide to the presentation deck tailored to the specific interests and needs of the customer using details copied from the email summary and visuals relevant to their industry.

PowerPoint icon

Copilot in PowerPoint

Benefit: Quickly personalize pitch presentations
with talking points and data specific to your customer.

5. Summarize the meeting​

After the meeting is over, review the meeting recap from Copilot in Teams for key points and action items. Copilot for Sales provides an analysis of sales keywords and KPIs. Input the summary into the CRM system.

Copilot for Sales icon

Copilot for Sales

Microsoft Teams icon

Copilot in Teams

Benefit: Avoid listening to meeting recordings and spend that time improving the proposal.

6. Create the proposal

Create the final proposal by prompting Copilot in Word to generate a draft, adding information from the customer meeting to the prompt to enhance the draft.​

Word icon

Copilot in Word

Improve the quality of the proposal by asking Copilot to make improvements and focus on specific topics.​

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.

3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.