Marketing scenario: Product launch

Download scenario guide Watch how to start with Microsoft Copilot
Available with: Copilot for Microsoft 365 (with Copilot Studio plug-ins) Scenario level:

KPIs impacted

Leads created

Cost per lead generated

Value benefit

Revenue growth

Employee experience

Using Copilot for a product launch

1. Learn about your customer

Use Microsoft Copilot to gather market research data to better understand your customer - enriched with data from your Customer Data Platform with Copilot Studio.

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Copilot Studio icon

Copilot Studio

Benefit: Rapidly get up to speed to focus on key issues and concerns. Have additional time to identify key pain points for customer.

2. Craft your positioning

Leverage those insights to draft a strategy document for brand awareness using Copilot in Word. 

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Copilot in Word

Benefit: Speed the time to a first draft and then leverage Copilot to make any necessary revisions.

3. Pitch your plan

Use Copilot in PowerPoint and Teams to present your plan to the leadership team and summarize the meeting action items to ensure a successful product roll-out.   

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Copilot in PowerPoint

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Copilot in Teams

Benefit: Improve the quality of your meetings by relying on Copilot to keep track of action items so you can stay focused.

4. Develop your assets​

Use Copilot to see what assets are currently available, pulling from your asset repository. Use Copilot in Loop to collaborate on branding elements that are still needed.

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Copilot Studio

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Copilot in Loop

Benefit: Improve your creativity by prompting Loop in Copilot to “Brainstorm a list of creative ways to introduce our new product to customers.”

5. Prepare your team​

Use Copilot in Outlook to draft an email to your stakeholder group leveraging content from the strategy document and Loop.

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Copilot in Outlook

Benefit: Turn a few bullet points into a professional email with options for length and tone.

Try in Copilot Lab: Write a product-launch email


6. Craft Press Release

Using Copilot in Word craft a compelling press release about the new product and its value proposition for customer.

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Copilot in Word

Benefit: Save time preparing communications with Copilot as your drafting partner.

Try in Copilot Lab: Craft press release

1Access Copilot at or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Copilot at, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.