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Goals and challenges
The goal of a communications professional is varied, encompassing PR, employee communications, crisis communications, social communications, executive communications, public affairs, analyst relations and more. The overall aim of these functions are to support the business goals to help inform and shape perception with a wide range of audiences, internal and external. At a time when the media landscape and audiences are more and more fragmented, the communications discipline will continue to play an important role to build trust and protect the reputation of the company. Copilot is a tool in the toolbox to accomplish this.
Transform Marketing Communications processes
Executive communications
Analyst relations
Public affairs
Scenarios Copilot can assist with
Microsoft Copilot opportunity to impact key functional area KPIs
Review our KPI overviews and view additional scenario details.
Connect to and expand audiences
Copilot can help tailor messaging that resonates with different types of media and influencers.
KPI — Connect to and expand audiences
Copilot can help tailor messaging that resonates with different types of media and influencers.
How Copilot can connect to and expand audiences
Content creation
- Ideate creative new ways to communicate
- Tailored content to increase engagement and reach
- Translation to expand global reach
- Analyze effectiveness to update in real time
Media Engagement
- Monitor media coverage and sentiment
- Prepare spokespeople
- Draft responses to FAQs
Roles
- External Comms
- Content Creators
- Issues Management
- Socials
- Analyst Relations
- Data & Insights
Microsoft AI solutions
- Copilot for Microsoft 365
- Microsoft Copilot
- Microsoft Designer
Create engaging content
Copilot can help create engaging, informative, and positive communications and experiences on social media to encourage dialogue with people and earn love for your brand.
KPI — Create engaging content
Copilot can help create engaging, informative, and positive communications and experiences on social media to encourage dialogue with people and earn love for your brand.
How Copilot can create engaging content
Create posts
- Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
- Adhere to existing guidelines and guardrails
- Use relevant social hashtags, emoji, etc.
- Language translation
Analysis
- Track engagement metrics
- Diverse Content
- Use multimodal approach
- Capture cultural nuances
Roles
- Media Relations
- Social Media
- Issues Management
- Internal Comms
Microsoft AI solutions
- Copilot for Microsoft 365
- Microsoft Copilot
- Microsoft Designer
- Copilot Studio
Time to plan and execute
With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple and global stakeholders are involved.
KPI — Time to plan and execute
With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple and global stakeholders are involved.
How Copilot can time to plan and execute
Task organization
- Ensure critical tasks are addressed first
- Track multiple deadlines
Meeting insights
- Faster decision making
- Quicker cross team collaboration
- Help reprioritize if needed
Plan creation
- Translation made easy with global stakeholders
- Convert final plan into different formats to meet the end user preferences
Roles
- Data & Insights
- Content Creators
- Employee communications
- Issues Management
- Marketing
Microsoft AI solutions
- Copilot for Microsoft 365
- Microsoft Copilot
- Microsoft Designer
Marketing Communications roles
Analyst Relations
Employee & Executive Communications
Owned Storytelling
Public Affairs
Public Relations
