Sales scenario: Accelerate customer research and presentation prep (Microsoft Copilot only)

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KPIs impacted

Opportunities pursued

Close rate

Value benefit

Revenue growth

Employee Experience

Using Copilot to accelerate customer research and presentation prep (Microsoft Copilot only)


1. Customer outreach

Use Microsoft Copilot to draft a customer reach out email with a friendly tone and proposal to meet.​

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Prompt: Draft an email to a prospective customer telling them about [x product/service] and proposing a meeting. Make the tone friendly.​

2. Customer research

Prompt Copilot for information on the customer, pulling from their company website and annual reports.​

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Prompt: Describe the key factors that influence customer purchasing decisions for [x product/service] in [y industry].​

3. Prepare for customer conversations

Prepare for customer calls by using Copilot to create a meeting agenda with exploratory questions to identify customer needs, pain points, and possible solutions.​

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Prompt: Prepare for customer calls by using Copilot to create a meeting agenda with exploratory questions to identify customer needs, pain points, and possible solutions.​

4. Create presentation

Prompt Copilot to create a presentation ​ outline for a sales product pitch.​

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Prompt: Create a presentation outline that ​
includes [x company’s] mission statement, target customer, and the benefits of implementing our product or service.​

5. Objection handling

Prepare for objection handling by prompting Copilot to simulate a customer conversation. ​

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Prompt: Act like a CTO in the technology industry who is apprehensive about the cost of implementing [x product]. Simulate a conversation discussing the value and benefits of [x products] offering.​

6. Prepare for cold calls

Improve future customer outreach by using Copilot to write a cold call script.​

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Prompt: Write a 30-second cold call sales script, highlighting 3 benefits of [x product] for [prospect] based off [paste information in chat box].​

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”