Marketing scenario: Targeted campaigns​

Download scenario guide
Available with: Copilot for Microsoft 365 and Copilot Studio Scenario level:

KPIs impacted

Leads created

Cost per lead

Value benefit

Revenue growth

Cost savings

Using Copilot to targeted campaigns​

1. Audience segmentation

Prompt Copilot to recommend customer segmentation options for consideration based on specific campaign objectives and revenue goals.

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Refine your audience targeting to ensure that campaign messages are reaching the most receptive groups.​

2. Strategic campagaign briefs

Collaborate with your marketing team using Copilot in Teams. It assists in brainstorming campaign ideas, setting goals, and assigning tasks.​

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Copilot in Teams

Accelerate campaign planning, align stakeholders, and ensure a cohesive approach.​

3. Content creation and refinement

Use Copilot to draft marketing content, such as blog posts, social media updates, and email campaigns. It provides real-time suggestions and helps maintain consistent messaging.

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Enhance content quality, save time, and engage your audience effectively.​

4. Data-driven insights

Use Copilot Studio to build a custom copilot based on your sales database. Ask questions such as ‘What was the ROI on this campaign?’ to help inform campaign optimization.

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Copilot Studio

Optimize campaigns based on data-driven insights, leading to better ROI.​

5. Collaborative campaign review

During campaign reviews, Copilot in Teams can assist in summarizing key points, identifying areas for improvement, and suggesting next steps. ​

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Copilot in Teams

Facilitate efficient discussions, align stakeholders, and drive campaign success. ​

1Access Copilot at or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”