Marketing scenario: Product launch
Available with: Microsoft 365 Copilot and Copilot Studio Scenario level:
KPIs impacted
Leads created
Cost per lead generated
Value benefit
Revenue growth
Employee experience
Using Copilot for a product launch
1. Learn about your customer
Use Microsoft Copilot to gather market research data to better understand your customer - enriched with data from your Customer Data Platform with Copilot Studio agents.
Copilot Studio Agent
Benefit: Rapidly get up to speed to focus on key issues and concerns. Have additional time to identify key pain points for customer.
2. Craft your positioning
Leverage those insights to draft a strategy document for brand awareness using Copilot in Word.
Copilot in Word
Benefit: Speed the time to a first draft and then leverage Copilot to make any necessary revisions.
3. Pitch your plan
Use Copilot in PowerPoint and Teams to present your plan to the leadership team and summarize the meeting action items to ensure a successful product roll-out.
Copilot in PowerPoint
Copilot in Teams
Benefit: Improve the quality of your meetings by relying on Copilot to keep track of action items so you can stay focused.
4. Develop your assets
Use Copilot to see what assets are currently available, pulling data with your asset repository agent. Use Copilot in Loop to collaborate on branding elements that are still needed.
Copilot Studio Agent
Copilot in Loop
Benefit: Improve your creativity by prompting Loop in Copilot to “Brainstorm a list of creative ways to introduce our new product to customers.”
5. Prepare your team
Use Copilot in Outlook to draft an email to your stakeholder group leveraging content from the strategy document and Loop.
Copilot in Outlook
Benefit: Turn a few bullet points into a professional email with options for length and tone.
Try in Copilot Lab: Write a product-launch email
6. Craft Press Release
Using Copilot in Word craft a compelling press release about the new product and its value proposition for customer.
Copilot in Word
Benefit: Save time preparing communications with Copilot as your drafting partner.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
