Marketing scenario: Content creation (Microsoft Copilot only)

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Available with: Microsoft Copilot Scenario level:

KPIs impacted

Leads created

Cost per lead gengerated

Value benefit

Cost savings

Revenue growth

Using Copilot for content creation

1. SEO optimization

Already have a content topic you want to write about but don’t know where to start? Use Microsoft Copilot to identify the top SEO keywords to reach your audience.

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Prompt: Identify 10 SEO keywords for a blog post to attract people ages 20-30 who want to reduce their carbon footprint.

2. Content generation

Once you have your list of top 10 SEO keywords, use Copilot to create specific content for your business needs.

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Prompt: Generate a 1000-word blog about lessons from successful small business owners. The tone should be friendly, confident, and informative.

3. Proofread

Once you have your draft, use Copilot to proofread your work with specific grammar rules in mind.

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Prompt: Proofread this with Chicago Style grammar rules.

4. Add images

Enhance your content by using Copilot to create unique images for your project.

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Prompt: Create a photo-realistic image of strawberries splashing into water to announce my clean-beauty company’s new hydrating lip oil launch.

5. Grab attention with headlines

Use Copilot to turn the top keywords into a headline and section headings.

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Prompt: Provide me five options for headlines using each of these five keywords.

6. Create social content

Ask Copilot to repurpose the draft it helped you create into posts for any social media platform.

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Prompt: Create a 100-word blurb from the draft you helped me create that I can post on LinkedIn. The caption should be friendly and informative and add relevant emojis.

1Access Copilot at or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Copilot at, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.