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Goals and challenges
It’s more important than ever to deliver creative, high-quality content that is authentic to your brand. At the same time, cross-functional campaigns are becoming more complex to manage across new surfaces. Marketing teams must overcome the traditional communications gap between marketing and sales and marketing and product teams to develop a cohesive strategy for success.
Transform Marketing processes
Campaign execution
Content creation
Customer insights & strategy
Demand creation
Scenarios Copilot can assist with
Microsoft Copilot opportunity to impact key functional area KPIs
Review our KPI overviews and view additional scenario details.
Agency spend
Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.
KPI — Agency spend
Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.
How Microsoft Copilot can help bring work in house
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Roles
- Content Strategist
- Content Creator
Microsoft AI solutions
- Copilot for Microsoft 365
Brand value
Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
KPI — Brand value
Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
How Microsoft Copilot can impact brand value
Draft marketing assets
- Improve marketing copy by having Copilot check for tone
- Improve quality of emails campaigns
Create pricing and promotions
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Improve marketing materials
- Draft blogs with Copilot
- Create engaging social content
- Improve quality of emails campaigns
Roles
- Brand Manager
- Creative Director
- Graphic Designer
- Digital Marketing
- Product Marketing
Microsoft AI solutions
- Copilot for Microsoft 365
Cost per marketing lead generated
Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
KPI — Cost per marketing lead generated
Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
How Microsoft Copilot can help manage marketing expenses
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Create pricing and promotional campaigns
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Roles
- Account Executive
- Technical Sales
- SEO Specialist
- Product Teams
- Product Marketing
- Finance
Microsoft AI solutions
- Copilot for Microsoft 365
Marketing leads generated
Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
KPI — Marketing leads generated
Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
How Microsoft Copilot can help with lead generation
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Improve demand generation materials
- Draft blogs with Copilot
- Create engaging social content
- Improve quality of emails campaigns
Speed up internal communications
- Have Copilot assist with emails
- Draft email comms and announcements with Copilot
Save time on administrative activities
- Generate meeting notes and follow up items
Roles
- Marketing Lead
- Content Strategist
- SEO Specialist
- Market Researcher
- Product Marketing Manager
- Digital Marketing Manager
Microsoft AI solutions
- Copilot for Microsoft 365
Marketing roles
Product Marketing Manager
Content Creator
Pricing Analyst
