Marketing Communications scenario: Prepare a blog post

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Available with: Microsoft Copilot Scenario level:

KPIs impacted

Engaging content

Connect to audiences

Reduce time

Value benefit

Revenue growth

Employee experience

Using Copilot to prepare a blog post

1. Generate first draft

Draft your blog by prompting Copilot in Word, including some of your ideas, key messages, and any other elements you want to include. Ask Copilot to suggest a structure for your content.

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Copilot in Word

Benefit: Use Copilot to organize thoughts and create a structured outline, allowing you to focus on the creative aspects of writing.

2. Develop the content

Use Copilot in Word to expand on the initial draft, adding depth and detail to your plan or blog. Ask for suggestions on specific sections or for ideas on how to articulate complex concepts.

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Copilot in Word

Benefit: Enhance the depth and richness of your blog post, ensuring that your message is conveyed clearly and effectively.

3. In-depth research

Share your draft blog with Copilot and ask it to find points that need expanding or may be confusing. Then use Copilot to research the topic and generate suggested copy to add to your blog post.

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Benefit: Ensure your blog post not only engages readers but also provides them with reliable and insightful information.

4. Message test

Ask Copilot how various audiences may receive your blog post. Then ask for suggested stakeholders that should review the blog post.

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Benefit: Ensure your blog post is geared towards your specific audience(s) with sentiment testing.

5. Craft a captivating title

Once your blog post is complete and you need a creative title or headline, ask Copilot for five suggestions. This can spark your creativity and help you land on the perfect title for your post.

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Benefit: Capture the essence of your blog post with a compelling headline, sparking interest and encouraging readers to engage with your content.

6. Get feedback

Use Copilot in Outlook to draft an email to your stakeholders to review the attached draft blog post. Ask Copilot to adjust the tone of your email to make it more casual.

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Copilot in Outlook

Benefit: Reduce the amount of time it takes to get stakeholder buy-in and feedback.

1Access Copilot at or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Copilot at, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.