Looking for
downloadable content?
Download our functional scenario kits, scenario guides, and day in the life guides to accelerate your Copilot implementation.
View downloadsMarketing Communications scenario: Preparing a blog post
Download scenario guideAvailable with: Microsoft Copilot Scenario level:
KPIs impacted
Engaging content
Connect to audiences
Reduce time
Value benefit
Revenue growth
Employee experience
Using Copilot to preparing a blog post
1. Generate first draft
Draft your blog by prompting Copilot in Word, including some of your ideas, key messages, and any other elements you want to include. Ask Copilot to suggest a structure for your content.
Copilot in Word
Use Copilot to organize thoughts and create a structured outline, allowing you to focus on the creative aspects of writing.
2. Develop the content
Use Copilot in Word to expand on the initial draft, adding depth and detail to your plan or blog. Ask for suggestions on specific sections or for ideas on how to articulate complex concepts.
Copilot in Word
Enhance the depth and richness of your blog post, ensuring that your message is conveyed clearly and effectively.
3. In-depth research
Share your draft blog with Copilot and ask it to find points that need expanding or may be confusing. Then use Copilot to research the topic and generate suggested copy to add to your blog post.
Copilot1
Ensure your blog post not only engages readers but also provides them with reliable and insightful information.
4. Message test
Ask Copilot how various audiences may receive your blog post. Then ask for suggested stakeholders that should review the blog post.
Copilot1
Ensure your blog post is geared towards your specific audience(s) with sentiment testing.
5. Craft a captivating title
Once your blog post is complete and you need a creative title or headline, ask Copilot for five suggestions. This can spark your creativity and help you land on the perfect title for your post.
Copilot1
Capture the essence of your blog post with a compelling headline, sparking interest and encouraging readers to engage with your content.
6. Get feedback
Use Copilot in Outlook to draft an email to your stakeholders to review the attached draft blog post. Ask Copilot to adjust the tone of your email to make it more casual.
Copilot in Outlook
Reduce the amount of time it takes to get stakeholder buy-in and feedback.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”
