Marketing Communications scenario: Conduct a media interview

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Available with: Copilot for Microsoft 365 Scenario level:

KPIs impacted

Reduce time

Expand audiences

Value benefit

Cost savings

Employee experience

Using Copilot to conduct a media interview

1. Research the interviewer

Ask Copilot to research the interviewer and their publication to understand their previous work and approach to the topic. ​

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Benefit: Having context from similar conversations can help you anticipate tough questions that may arise. Search for articles, interviews, and other content they have produced.

2. Research the audience

Use Copilot to research the demographic of the publication the interviewer works for. This will help tailor the FAQs and responses to the audience's interests and knowledge level.​

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Benefit: Understand the publication’s readership, allowing the spokesperson to connect more effectively with the audience’s interests and expectations.

3. Generate questions

Prompt Copilot to generate anticipated questions. The questions should be informed by the research conducted in the previous steps and crafted to be conversational yet concise.​

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Benefit: Proactively prepare for the types of questions that are likely to be asked, enabling the spokesperson to respond confidently and thoughtfully.

4. Generate answers

Ask Copilot to generate answers for each anticipated question generated in the previous step, using related company documents to source answers.​

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Benefit: Craft answers that align with the company’s messaging and the spokesperson’s personal voice – all with the context of the interviewer’s approach.

5. Create an FAQ document

Use Copilot in Word to create an FAQ document using the Copilot-generated questions and answers from the previous steps.​

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Copilot in Word

Benefit: Ensure consistency and accuracy in the spokesperson’s responses by aligning with the company’s official stance and create a single source of truth to reference later.

6. Conduct the interview

Conduct the interview through Microsoft Teams and query the transcript with Copilot in Teams to judge your spokesperson’s answers against the FAQ Document. ​

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Copilot in Teams

Benefit: Maintain integrity and consistency of messaging and prepare for future interviews.

1Access Copilot at or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Copilot at, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.