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View downloadsMarketing scenario: Targeted campaigns
Download scenario guideAvailable with: Copilot for Microsoft 366 Scenario level:
KPIs impacted
Leads created
Cost per lead
Value benefit
Revenue growth
Cost savings
Using Copilot to targeted campaigns
1. Audience segmentation
Prompt Copilot to recommend customer segmentation options for consideration based on specific campaign objectives and revenue goals.
Copilot1
Refine your audience targeting to ensure that campaign messages are reaching the most receptive groups.
2. Strategic campagaign briefs
Collaborate with your marketing team using Copilot in Teams. It assists in brainstorming campaign ideas, setting goals, and assigning tasks.
Copilot in Teams
Accelerate campaign planning, align stakeholders, and ensure a cohesive approach.
3. Content creation and refinement
Use Copilot to draft marketing content, such as blog posts, social media updates, and email campaigns. It provides real-time suggestions and helps maintain consistent messaging.
Copilot1
Enhance content quality, save time, and engage your audience effectively.
4. Data-driven insights
Analyze campaign performance data with suggestions from Copilot in Excel for new formula columns and insightful charts.
Copilot in Excel
Optimize campaigns based on data-driven insights, leading to better ROI.
5. Collaborative campaign review
During campaign reviews, Copilot in Teams can assist in summarizing key points, identifying areas for improvement, and suggesting next steps.
Copilot in Teams
Facilitate efficient discussions, align stakeholders, and drive campaign success.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”
