Microsoft Scenario Library Healthcare Pharma – Accelerate creation of marketing content

Available with: Microsoft 365 Copilot Chat

Healthcare scenario: Pharma – Accelerate creation of marketing content

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Scenario

Use Copilot Chat to accelerate creation of marketing content

Quickly search, retrieve, and organize market insights, competitor campaigns, and customer feedback to help marketing teams efficiently move from market research to content creation and launch—saving time and improving quality.

1. Gather market insights

A marketing specialist begins by prompting Copilot Chat to surface the latest market trends, competitor activities, and customer sentiment on the web. Copilot scours the web for news, blogs, and more to assemble a comprehensive snapshot of the landscape.

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Sample prompt: “Gather the latest market trends, competitor activities, and customer sentiment related to our industry. Summarize the most relevant news, blogs, and reports from the past month

Armed with fresh insights, the specialist pivots to brainstorming. Copilot Chat helps distill key findings into messaging themes, value propositions, and creative hooks. This enables the specialist to draft—using data gathered and provided by Copilot Chat.

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Microsoft 365 Copilot Chat1

Sample prompt: “Help me distill the key findings into three messaging themes and value propositions for our new campaign. Suggest creative hooks or taglines that align with these themes.”

Copilot Chat can help generate first drafts of campaign briefs, product sheets, social media posts, and email templates. Each draft is tailored to the intended audience and channel, leveraging Copilot’s ability to adapt tone, format, and messaging.

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Microsoft 365 Copilot Chat1

Sample prompt: “Draft a 200-word campaign brief for our new product launch. Then, create a first draft of a product sheet and a LinkedIn post tailored to our target audience.”

After the team iterates on content, Copilot can suggest improvements, flag inconsistencies, and help align materials with regulatory and brand guidelines. This collaborative cycle ensures that every asset is polished and ready for launch.

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Microsoft 365 Copilot Chat1

Sample prompt: “Create a checklist of all finalized marketing assets, including the campaign brief, product sheet, and social posts.”

Finally, once all drafting is updated and complete, Copilot Chat can be used to organize content and craft an email to land finalized documents via Outlook with the right internal stakeholders.

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Microsoft 365 Copilot Chat1

Sample prompt: “Draft an email to stakeholders requesting feedback and approval on the materials.”

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help improve product time to market

The time spent on drug research and trials. Reducing time to market can reduce costs and accelerate revenues.
Boost productivity
  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

How Copilot can help to reduce claims processing time

This KPI measures the average time to process a claim and can impact patient satisfaction.
Respond to a claim
  • Create richer, faster responses to claims
  • Have Copilot assist with drafting and summarizing emails
  • Simplify finding information for claims responses

How Copilot can help to reduce wait times

This measures the average time a patient waits before receiving care. It’s calculated by dividing the total wait time by the number of patients.
Reduce waiting
  • Address more queries in less time
  • Personalize solutions
  • Improve staff availability based on automated capacity-based scheduling
  • Diagnose problems faster

How Copilot can help to reduce readmission rates

This measures the percentage of patients who are readmitted to the hospital within a specific time frame after being discharged.
Reduce churn
  • Address more queries in less time
  • Personalize solutions
  • Improve staff availability based on automated capacity-based scheduling
  • Diagnose problems faster

How can Copilot improve patient retention

This KPI measures the percentage of patients who return to the same healthcare facility for future care.
Reduce churn
  • Address more queries in less time
  • Personalize solutions
  • Improve staff availability based on automated capacity-based scheduling
  • Diagnose problems faster

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.