Retail scenario: Create personalized shopping journeys
Download scenario guideAvailable with: Microsoft 365 Copilot and Azure OpenAI Service Scenario level:
KPIs impacted
Store revenue
Customer satisfaction
Conversion rate
Value benefit
Revenue growth
Cost savings
Using Copilot to create personalized shopping journeys
1. Improve product discovery
Customers can discover the right products for their needs through a conversational search experience – like talking to an expert, rather than keyword searches and unstructured browsing.
Azure OpenAI Service
Business Chat3
Benefit: Boost basket size with a highly personalized experience.
2. Deliver personalization
Increase shopper engagement through expressive back-and-forth conversation. Personalize results using described context factors like season, formality, location, and more.
Azure OpenAI Service
Business Chat3
Benefit: Understand your customer through order history and conversationally-described context.
3. Provide brand differentiation
Separate yourself from the competition with a search experience that makes product discovery easy and efficient while preserving your own brand, voice, and expertise.
Azure OpenAI Service
Business Chat3
Benefit: Make the shopping experience more personal and pleasurable and reflect your unique brand and voice.
4. Accelerate time-to-value
Get to run-state right away, with zero training time. Microsoft AI experts designed a model for the specific needs of retail shopping. Realize immediate value out-of-the-box and receive the latest updates.
Azure OpenAI Service
Business Chat3
Benefit: Leverage the latest Microsoft technologies such as Azure OpenAI, ChatGPT, Azure Cognitive Search, and Power Apps, and extend the solution through the Microsoft third-party ISV ecosystem.
5. Build your first-party data estate
Feed data from customer interactions into retail data solutions in Microsoft Fabric for real-time analytics and insights.
Azure OpenAI Service
Business Chat3
Benefit: Gain an unparalleled look into who your customer is and how you can best serve them by analyzing conversational chats.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
