Microsoft Scenario Library Marketing Collect and share product feedback​

Available with: Copilot for Sales and Copilot Studio

Marketing scenario: Collect and share product feedback​

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Scenario

Gathering and acting on product feedback can be instrumental in product success over time. AI can help to crate and summarize interviews and then analyze the feedback and suggest improvements.

1. Gather customer feedback​

Use Microsoft Copilot to summarize customer interviews, email interactions, and documents about product feedback, enriched with data from your Customer Data Platform with Copilot Studio agents.​

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Copilot Studio Agent

Benefit: Be present during your customer interview by relying on Copilot to summarize feedback points and takeaways.​

KPIs

Opportunity to impact key functional area KPIs

How Microsoft Copilot can help bring work in house

Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.​
Improve quality of campaign content​
  • Improve marketing content​
  • Improve quality of proposals and RFP responses​
  • Improve quality of emails and chats​

How Microsoft Copilot can help manage marketing expenses

Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
Improve quality of campaign content
  • Improve marketing content
  • Improve quality of proposals and RFP responses
  • Improve quality of emails and chats

How Microsoft Copilot can help with lead generation

Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
Inform market research 
  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

How Microsoft Copilot can impact brand value

Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
Draft marketing assets
  • Improve marketing copy by having Copilot check for tone
  • Improve quality of emails campaigns

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.