Manufacturing scenario: New product ideation and research
Download scenario guideAvailable with: Microsoft 365 Copilot Scenario level:
KPIs impacted
Customer satisfaction
Value benefit
Revenue growth
Using Copilot for new product ideation and research
1. Opportunity identification
A large laundry detergent brand wants to develop a new product line that caters to the growing consumer demand for sustainability. The R&D / product teams are set to identify unmet needs, brainstorm, refine, and select a concept that they can launch.
Business Chat1
Benefit: Access market reports to help summarize and identify unmet needs and trends (e.g., “eco-friendly laundry detergent, “sustainable cleaning solutions,” and “consumer concerns about packaging waste“)
2. Ideation
Generate creative concepts and analyze competitor offerings for competitive differentiation for sparking further ideas.
Business Chat1
Benefit: Summarize competitor features and sustainability initiatives and get initial suggestions on innovative concepts such as biodegradable packaging / using plant-based ingredients etc., and competitive differentiation strategies
3. Prototype development
Refine the identified concept and analyze the feasibility of developing the prototype solution across teams (e.g., packaging design, product engineering).
Business Chat1
Benefit: Review and understand key findings from relevant research papers with potential challenges
4. Testing and refinement
Analyze surveys and focus group discussions, identifying user perceptions of the prototype's performance, sustainability claims, and overall appeal.
Copilot in Excel
Benefit: Extrapolate key insights and develop customized visuals that help recognize which packaging options resonate better with consumers to decide the need for alternative A / B testing
5. Marketing content development
Develop draft slogans, product benefits, press / social media releases and other marketing collaterals.
Business Chat2
Benefit: Create draft slogans, social media posts, and press releases highlighting the product’s sustainable features and benefits
6. Launch and monitor
Track launch performance (sales data, social media mentions, customer reviews etc., ) and identify key success trends and improvement areas.
Copilot in Excel
Benefit: Collate customer feedback from various channels to understand their experience and overall satisfaction and share the identified key areas of improvements
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
3Copilot agents allow Microsoft 365 Copilot to access your company-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
