Manufacturing scenario: New product ideation and research
Available with: Microsoft 365 Copilot Scenario level:
KPIs impacted
Customer satisfaction
Time to market
Value benefit
Revenue growth
Using Copilot for new product ideation and research
1. Customer insights
Use Copilot in Excel analyze customer feedback. Perform sentiment analysis such as identifying common pain points and feature requests to understand what features or products customers are looking for.
Copilot in Excel
Benefit: Gain a deeper understanding of customer needs and preferences, enabling more targeted and effective product development.
2. Market Research
Summarize recent market trends, competitor products, and consumer preferences from external sources.
Business Chat1
Benefit: Stay ahead of the competition by leveraging up-to-date market intelligence, ensuring your products meet current consumer demands and industry standards.
3. Product ideas
Draft initial ideas based on industry trends, previous projects, and market needs or suggest enhancements to raw ideas.
Business Chat2
Benefit: Accelerate innovation by generating a diverse range of ideas, reducing time-to-market for new products and enhancing your competitive edge.
4. Collaborative ideation
Use Copilot to facilitate brainstorming sessions with your team by setting up calls, creating transcripts, and summarizing key points.
Copilot in Teams
Benefit: Enhance team collaboration and creativity by streamlining the brainstorming process, ensuring all ideas are captured and evaluated efficiently.
5. Concept sketching
Draft initial sketches and wireframes for the product. Copilot can gather and present design inspirations from various sources.
Business Chat2
Benefit: Visualize product concepts quickly and effectively, facilitating better communication of ideas and faster iteration cycles.
6. Feedback and iteration
Export insights to Copilot Pages at various stages and tag teams to enrich or provide feedback. Ask Copilot to summarize key points from both Pages and Teams meetings and suggest improvements.
Business Chat2
Benefit: Improve product quality and stakeholder satisfaction by systematically gathering and incorporating feedback throughout the development process.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Business Chat at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
3Copilot agents allow Microsoft 365 Copilot to access your organization-specific apps. In the past, this would have required an API call to get data from a system of record. The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.
