Marketing Communications scenario: Drafting social media copy (Microsoft Copilot only)

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Available with: Microsoft Copilot Scenario level:
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Using Copilot to drafting social media copy (Microsoft Copilot only)


1. Platform research

Start by selecting the social platform you’ll be posting to and ask Copilot to research the tone and style of posts from the social account you’ll be posting from.

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Ensure social media content resonates with your audience. This strategic alignment sets the stage for authentic engagement.

2. Brainstorm

Ask Copilot to suggest a few post ideas on the topic you’re posting about keeping in mind the platform you’re building content for. Then, ask Copilot to generate graphics based on your suggested topics.

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Jumpstart the creative process by brain dumping topics and letting Copilot expand on them. Microsoft Designer can help you bring your ideas to life in seconds.

3. Drafting and refinement

Draft the initial post using Copilot, then refine it using additional prompts to make the content more specific.

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Draft the initial post using Copilot, then refine it using additional prompts to make the content more specific.

4. Content sourcing

Ask Copilot to refine your social media post with grounding from a specific document or blog post.

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By sourcing content directly from provided materials, we maintain authenticity, consistency, and security

5. Platform specifics

Ask Copilot to adapt your draft content in several different posts that have specific character count and that match the tone of the platform you’re posting to.

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Adhering to character limits ensures our message is concise and impactful. Suggested prompt: ‘Can you fit this blog summary into a 140-character tweet?'”

6. Message testing

Before posting, ask Copilot to review your post for tone alignment and potential audience sentiment. Then refine with Copilot until it’s perfect!

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This step ensures that social media content is not only crafted with precision but also maintains the authenticity of our brand.

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”