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View downloadsMarketing Communications scenario: Conduct a media interview
Download scenario guideAvailable with: Copilot for Microsoft 365 Scenario level:
KPIs impacted
Reduce time
Expand audiences
Value benefit
Cost savings
Employee experience
Using Copilot to conduct a media interview
1. Research the interviewer
Ask Copilot to research the interviewer and their publication to understand their previous work and approach to the topic.
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Having context from similar conversations can help you anticipate tough questions that may arise. Search for articles, interviews, and other content they have produced.
2. Research the audience
Use Copilot to research the demographic of the publication the interviewer works for. This will help tailor the FAQs and responses to the audience's interests and knowledge level.
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Understand the publication’s readership, allowing the spokesperson to connect more effectively with the audience’s interests and expectations.
3. Generate questions
Prompt Copilot to generate anticipated questions. The questions should be informed by the research conducted in the previous steps and crafted to be conversational yet concise.
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Proactively prepare for the types of questions that are likely to be asked, enabling the spokesperson to respond confidently and thoughtfully.
4. Generate answers
Ask Copilot to generate answers for each anticipated question generated in the previous step, using related company documents to source answers.
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Craft answers that align with the company’s messaging and the spokesperson’s personal voice – all with the context of the interviewer’s approach.
5. Create an FAQ document
Use Copilot in Word to create an FAQ document using the Copilot-generated questions and answers from the previous steps.
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Copilot in Word
Ensure consistency and accuracy in the spokesperson’s responses by aligning with the company’s official stance and create a single source of truth to reference later.
6. Conduct the interview
Conduct the interview through Microsoft Teams and query the transcript with Copilot in Teams to judge your spokesperson’s answers against the FAQ Document.
Copilot in Teams
Maintain integrity and consistency of messaging and prepare for future interviews.
1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”
