Microsoft Scenario Library Communications Conduct a media interview

Available with: Microsoft 365 Copilot

Communications scenario: Conduct a media interview

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Scenario

Copilot can assist media team with the preparation for an interview such as research, potential questions and answers, and reviews.

1. Research the interviewer

Ask Copilot to research the interviewer and their publication to understand their previous work and approach to the topic. ​

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Benefit: Having context from similar conversations can help you anticipate tough questions that may arise. Search for articles, interviews, and other content they have produced.

KPIs

Opportunity to impact key functional area KPIs

How Copilot can help create engaging content

Copilot can help create engaging, informative, and positive communications and experiences on social media ​to encourage dialogue with people and earn love for your brand.
Create posts
  • Social inspiration for posts on a chosen platform such as X, LinkedIn, Instagram, etc.
  • Adhere to existing guidelines and guardrails
  • Use relevant social hashtags, emoji, etc.
  • Language translation

How Copilot can help connect to and expand audiences

Copilot can help tailor messaging that resonates with different types of media and influencers.
Content creation
  • Ideate creative new ways to communicate
  • Tailored content to increase engagement and reach
  • Translation to expand global reach
  • Analyze effectiveness to update in real time

How Copilot can reduce the time to plan and execute

With its different capabilities, Copilot can streamline tasks, enable faster decision making and enhance cross team collaboration when multiple stakeholders are involved.
Task organization
  • Ensure critical tasks are addressed first
  • Track multiple deadlines

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.