Marketing Communications scenario: Authoring an internal comms post

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Available with: Copilot for Microsoft 365 Scenario level:
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KPIs impacted

Engaging content

Connect to audiences

Reduce time

Value benefit

Employee experience

Using Copilot to draft an internal comms post


1. Summarize email

Use Copilot in Outlook to summarize an email about a new internal tool that will be rolling out to your company so you can craft an announcement post to the internal community you manage.

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Copilot in Outlook

Sample Prompt: Summarize the announcement email and extract the most important bullet points to understand the value-add of the new tool.

2. Conduct research

Prompt Copilot to research more about this tool and surface similar announcements so you can align your internal announcement with similar company communications.

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Sample Prompt: Search for announcements of new tools and review their tone and sentiment.

3. Draft awareness post

Prompt Copilot to generate a first draft of the awareness post, leveraging the research and pulling data from relevant emails about the tool.

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Copilot1

Sample Prompt: Draft an awareness post about the new internal tool based on emails about the tool from the past few weeks.

4. Draft different variations

Ask Copilot to provide several versions of the awareness post and choose your favorite one.

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Copilot1

Sample Prompt: Generate new versions of the post to have a few options to consider.

5. Refine draft

Paste the copy into a Word document and use Copilot in Word to rewrite the post to match the writing style and format of your previous communications.

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Copilot in Word

Sample Prompt: Review this awareness post and look for gaps or sections that may be confusing for my audience. Then suggest updated copy.

6. Add intro and outro

Use Copilot in Word to draft the into and outro of the awareness post.

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Copilot in Word

Sample Prompt: Based on the content of the awareness post, draft a fun and engaging intro and outro for the comm that will get communicators excited about the new tool.

1Access Copilot at copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”.
2Access Copilot at copilot.microsoft.com, the Microsoft Copilot mobile app, or the Copilot app in Teams, and set toggle to “Work”.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.