Microsoft Scenario Library Media and Entertainment Content ideation and creation

Available with: Microsoft 365 Copilot Chat

Media and Entertainment scenario: Content ideation and creation

Back to Media and Entertainment Scenarios Download scenario guide

Scenario

Creatives can tap into AI-powered ideation workflows that streamline brainstorming, reduce friction, and unlock new creative possibilities.

1. Audience-centric idea generation

Writers, marketers, and campaign planners can use Copilot Chat to help teams analyze trending themes and audience sentiment across public platforms. This aligns creative direction with real-time audience interests, increasing engagement and relevance.

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Sample prompt: Analyze trending themes across Reddit, YouTube, and Twitter for a specific age group.

2. Scenario-based brainstorming​

Next, the creative team explores alternate storylines, character arcs, and production constraints using genre-based prompts—enabling rapid iteration of creative concepts without requiring full production resources.​

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Sample prompt: Generate creative scenarios based on a genre (e.g., sci-fi, drama) and setting (e.g. rural Montana or urban Buenos Aires.

3. Rights and licensing awareness​

To flag and reduce legal risk plus accelerate asset selection in early ideation stages, Copilot Chat can help the creative team conducts a review of these brainstormed ideas, streamlining how they check for potential copyright issues.

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Sample prompt: Check public databases for music, footage, or script elements that are royalty-free.​

4. Marketing asset ideation​

With these vetted campaign ideas, Copilot Chat can now help draft headlines, captions, outlines for promotional content to speed up go-to market planning with consistency.​

Microsoft Copilot icon

Microsoft 365 Copilot Chat1

Sample prompt: Brainstorm SEO-optimized blog post outlines or email sequences to nurture interest in the campaign and storyline.​

5. Visual concept drafting

Copilot can help quickly create visual concept suggestions or image prompts based on a simple description, bridging the gap between creative ideation and visual execution, especially for ad tech and design teams. ​

Sample prompt: Create two poster drafts that will engender any viewers in the 45-year-old age group
to feel nostalgic about their personal history.​

6. Pitch presentation​

Finally, the creative team can use Copilot to pull together the key points for an effective pitch by helping to summarize and ideate the best ways to communicate an idea. ​

Sample prompt: Help brainstorm a series of objections, and suggested responses, an executive might have to hearing the presentation.​

KPIs

Opportunity to impact key functional area KPIs

Allow people to focus on the more creative and strategic tasks, and away from digital drudgery.

Save time

  • Simplify processes and reduce mundane tasks
  • Reduce stress by creating a first draft for difficult emails and documents
  • Keep work organized
  • Reduce overtime requirements

Task organization

Rapidly generate new ideas and concepts, understand potential audience responses, and increase effective collaboration across teams.

Streamline workflows

  • Rapidly find information
  • Diagnose problems faster
  • Check for similar issues and resolutions
  • Quickly send follow-up communications

Improve your data​

Create and optimize marketing content quickly, improve campaign management, and source higher quality market research.

Inform market research 

  • Research organization information and competitors
  • Learn how to position the product
  • Recap survey results

Improve demand generation materials

Speed up internal communications

Save time on administrative activities

Streamline repetitive tasks and processes such as finding assets, ideation, and communication.

Task organization

  • Ensure critical tasks are addressed first
  • Track multiple deadlines

Meeting insights

Plan creation

1Access Microsoft 365 Copilot Chat at m365copilot.com, or the Microsoft 365 Copilot Chat mobile app and set toggle to “Web”.

2Access Microsoft 365 Copilot Chat at m365copilot.com, the Microsoft 365 Copilot Chat mobile app, or the Microsoft 365 Copilot Chat app in Teams, and set toggle to “Work”.

3AI Agents allow Copilot to access your organization-specific apps. In the past this would have required an API call to get data from a system of record.

The content in this example scenario is for demonstration purposes only. You should evaluate how Copilot aligns with your organization’s business processes, regulatory requirements, and responsible AI principles.