Microsoft Copilot opportunity to impact key functional area KPIs
Review our KPI overviews and view additional scenario details.
Agency spend
Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.
KPI — Agency spend
Copilot can help marketing teams rapidly generate creative content in house reducing reliance on outside agencies.
How Microsoft Copilot can help bring work in house
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Roles
- Content Strategist
- Content Creator
Microsoft AI solutions
- Microsoft 365 Copilot
Cost per lead
Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
KPI — Cost per lead
Reducing the cost of marketing campaigns is a key benefit from Microsoft Copilot. Cost Per Lead (CPL) can be reduced with better campaign management and is a crucial metric used to measure and monitor the effectiveness of marketing campaigns. It represents the amount of money a business spends to generate a single new lead.
How Microsoft Copilot can help manage marketing expenses
Improve quality of campaign content
- Improve marketing content
- Improve quality of proposals and RFP responses
- Improve quality of emails and chats
Create pricing and promotional campaigns
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Roles
- Account Executive
- Technical Sales
- SEO Specialist
- Product Teams
- Product Marketing
- Finance
Microsoft AI solutions
- Microsoft 365 Copilot
Leads generated
Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
KPI — Leads generated
Lead generation is a critical aspect of marketing and paves the way toward gaining new customers.
How Microsoft Copilot can help with lead generation
Inform market research
- Research company information and competitors
- Learn how to position the product
- Recap survey results
Improve demand generation materials
- Draft blogs with Copilot
- Create engaging social content
- Improve quality of emails campaigns
Speed up internal communications
- Have Copilot assist with emails
- Draft email comms and announcements with Copilot
Save time on administrative activities
- Generate meeting notes and follow up items
Roles
- Marketing Lead
- Content Strategist
- SEO Specialist
- Market Researcher
- Product Marketing Manager
- Digital Marketing Manager
Microsoft AI solutions
- Microsoft 365 Copilot
Brand value
Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
KPI — Brand value
Brand value isn’t just about logos; it’s about shaping perceptions and building lasting relationships with your audience. A strong brand fuels demand generation.
How Microsoft Copilot can impact brand value
Draft marketing assets
- Improve marketing copy by having Copilot check for tone
- Improve quality of emails campaigns
Create pricing and promotions
- Use Copilot to research market conditions
- Use Copilot to compare sales across regions or other variables
Improve marketing materials
- Draft blogs with Copilot
- Create engaging social content
- Improve quality of emails campaigns
Roles
- Brand Manager
- Creative Director
- Graphic Designer
- Digital Marketing
- Product Marketing
Microsoft AI solutions
- Microsoft 365 Copilot
Transform Marketing processes
| Key processes | Before AI | Using AI |
|---|---|---|
| Campaign execution | Manual campaign coordination and tracking can lead to inefficient resource allocation, higher operational costs, and lack of agility in adapting to market responses. | Targeted campaignsCampaign performance trackingProduct launch Plan and develop campaign content, and then track engagement to adapt messaging quickly based on customer feedback. |
| Content creation | Content creation relies on manual research and creativity, which can lead to inconsistent messaging and slower time-to-market for marketing materials. | Creating a marketing Bill of Materials (Microsoft 365 Copilot)Content creation (Microsoft Copilot only)Creating a marketing Bill of Materials (Copilot Studio) Reduce time and costs traditionally required for content development while improving quality and engagement. |
| Customer insights & strategy | Customer insights are often spread across fragmented data sources, leading to incomplete customer profiles and missed opportunities for targeted engagement. | Streamline market research and strategyCollect and share product feedback Simplify the process of developing a new marketing strategy by easily researching and summarizing customer insights across multiple sources. |
| Demand generation | Broad and untargeted campaigns can result in misaligned marketing efforts and lower demand capture and conversion rates. | Create a new offering Speed the process of creating new offers by analyzing past performance and brainstorming new ideas. Draft targeted messaging to communicating new offers to sellers. |
