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View downloadsMarketing scenario: Creating a marketing Bill of Materials
Download this scenario guide Available with: Copilot for Microsoft 365 (with Copilot Studio plug-ins) Scenario level:KPIs impacted
Leads created
Cost per lead generated
Value benefit
Revenue growth
Cost savings
Using Copilot to creating a marketing bill of materials
1. Brainstorm assets
Use Microsoft Copilot to brainstorm a list of assets for an upcoming announcement. Ask Copilot about what assets are currently available, enriched with data from Seismic using the Copilot Studio plugin.
Copilot1
Copilot Studio
Kickstart your project as you spark ideas with Copilot and take inventory of what is already available.
2. Create taglines
Prompt Copilot to come up with a clever tagline for the PR announcement that will be on all marketing materials, tying them together.
Copilot2
Creating captivating taglines is an art – get started by using the power of the AI language model.
3. Create a MPF
Create your messaging and positioning framework by using Copilot in Word to generate a draft, referencing key documents.
Copilot in Word
Get to a first draft quickly by relying on Copilot in Word for starting your Messaging and Positioning Framework.
4. Meet with product group
Meet with the product group and use Copilot in Teams to summarize the meeting and identify action items to ensure alignment on key features.
Copilot in Teams
Leverage meeting recap to capture action items and alignment to move forward.
5. Build assets
Build out additional assets like a product description document and pitch deck with Copilot in Word and PowerPoint.
Copilot in PowerPoint
Copilot in Word
Use Draft with Copilot to create a product description and then Create a presentation adding notes, the product description document and other context.
6. Track inventory
Use Copilot in Loop to collaborate with graphic designers and various groups on status of assets (draft, in design, in review).
Copilot in Loop
Use Copilot in Loop to help everyone get to the point by summarizing the content of a Loop page and the content of documents linked in the workspace.
1Access Copilot at Copilot.Microsoft.com or from the Windows taskbar or Edge browser and set toggle to “Web”.
2Access Copilot at Copilot.Microsoft.com, from the Windows taskbar or Edge browser, or in the Copilot app in Teams, and set toggle to “Work”.