Scenario di vendita: Targeted prospecting​

Scarica la guida agli scenari
Disponibile con: Copilot per le vendite (include Copilot per Microsoft 365) Livello dello scenario:
Iniziare

I KPI hanno avuto un impatto

Tasso di chiusura

Opportunità perseguite

Vantaggio in termini di valore

La crescita dei ricavi

Esperienza dei dipendenti

Using Copilot to targeted prospecting​


1. Get sales context

Use Copilot in Outlook an email from a potential customer. With Copilot for Sales it can include context from your CRM system.​

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Copilot per le vendite

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Copilota in Outlook

Simplify adding items to the CRM system to ensure a complete record of the customer engagement.​

2. Update your CRM

Use Copilot for Sales in Outlook to save the email to your CRM and update the CRM record.

Copilot for Sales icon

Copilot per le vendite

Outlook icon

Copilota in Outlook

Update records in your CRM system directly from Outlook where you’re communicating with your customer.​

3. Score leads and prioritize

Extract CRM data into Excel and score leads based on propensity criteria. Use Copilot in Excel to create useful charts.​

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Copilota in Excel

Scoring and prioritizing leads help focus efforts on the most promising prospects, improving the efficiency of the sales process.​

4. Nuture lead and prospecting

In Outlook, prompt Copilot for Sales to create personalized outreach messages tailored to the interests and needs of each high-priority lead and opportunity.

Copilot for Sales icon

Copilot per le vendite

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Copilota in Outlook

Personalized messages increase the likelihood of engagement, making leads feel valued and understood.​

5. Conduct meaningful engagements

Set up a call to follow up on prospect. In the Teams meeting, use Copilot for Sales to provide talking points and sales insights from your CRM system.

Copilot for Sales icon

Copilot per le vendite

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Copilota in Teams

Build credibility with your customer by having the right background information and talking points while you meet.​

6. Analyze conversation

Review the sales meeting recap generated by Copilot for Sales in Teams. The recap includes an analysis of customer engagement, sales KPIs, and suggested action items.

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Copilot per le vendite

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Copilota in Teams

Improve future sales conversations by reviewing past sales calls, KPIs, and best practices.​

1Accedi a Copilot su copilot.microsoft.com or the Microsoft Copilot mobile app and set toggle to “Web”
2Accedi a Copilot su copilot.microsoft.com, l'app mobile Microsoft Copilot o l'app Copilot in Teams e imposta l'interruttore su "Lavoro"